Project Dissemination and Sustainability
Dissemination was one of the crucial points in the longevity of this project. It can be observed from two aspects: local and global.
Local dissemination was achieved in the local student community of the partner country’s university through three major modalities:
- Live and interactive presentations at university and other art communities, by holding workshops, meetings and visits.
- Announcements and presentations to public through different media broadcasters, radio and television, newspapers.
- Publishing in printing and electronic form of different leaflets and other student recognized forms of marketing.
Global dissemination targeted as wide as possible area of student population mainly from art and media background and media partners in the region, but was not limited to students only but also to professionals and others interested. One modality in achieving global dissemination was most important:
- Broadcasting through the newly established StudAVP internet portal – a unique students’ radio-television widely accessible to everyone. Other ways of internet promotions were extensively used, too. This was the strongest modality of promotion and dissemination of the project.
Dissemination started from the very beginning of the project implementation with promotional meetings, through partner universities’ web sites and through social networks. The established Internet web site and the later portal platform were the strongest dissemination tool.
All the non/academic partners in this project were major broadcasting companies in the region, and a large portion of dissemination activities was done through them. The student population was able to inform itself about current updates to the project over popular social networks like Facebook, Twitter and others. World's largest professional network LinkedIn was used as the global dissemination tool to spread the information about the project to experts. Using LinkedIn, a student was able to connect with professionals and use their contacts to spread the information about the project.
During the project, a smart phone application was developed for browsing and broadcasting student production, and this was another strong dissemination tool available not only to students, but also to general public.
Sustainability was another important aspect of successful implementation of this project.
Every activity must take into consideration sustainability of the project. That means we had to find the most appropriate and economic way of the longevity of this project’s idea. Different protocols on cooperation between universities and broadcasting companies were signed having in focus the continuity of student production and broadcasting over the Internet portal. Project marketing and business plans for sustaining students’ Internet AV broadcasting was developed. Creating contacts with potential benefactors was an important and realistic goal. Finding new modalities of independent life of this platform and new ways of cooperation among students of art and media and other creative people was one of the most important goals.