Background

Taking recent technological advancements into account and their possible application within the space of higher education in the field of audio visual arts and media, as well as their impact on connections between education and media industry and society in general, and dedicating special attention to the needs of contemporary student, we have come to realization that classical forms of education and co-operation do not offer desired results and are increasingly alienating the modern student from praxis and public creative work. 

It could be said that todays models of co-operation between education and praxis are counterproductive to student and society as a whole, because they are creating “unusable” human resources that don’t have professional future, rather they are left to coincidence and personal resourcefulness, stimulating their traits outside of domain of creative in arts and media. Contemporary student tends to be more flexible, mobile and free to choose. He has the need to establish new communication channels, using all forms of contemporary media communication particularly the global network-the Internet, as an outlet for his creative work. And think about mobile phones and their possibilities, which had revolutionary impact on new audio-visual forms and content, creating mobile media for distribution.

Above all, this project tends to create more free and efficient way of creating and exhibiting creative works of students in the field of AV media and arts. By creating the specific student media environment in the region and the direct and close connection with media public service institutions, we can establish better and more efficient model of co-operation between higher education institutions and industry. Subsequently, the education forms and models will change, and all resulting from pursuit for better general and creative communication between educators and students and between students themselves.